According to a recent editorial in The Chronicle of Philanthropy, more and more nonprofits are using Twitter in hopes of expanding their reach. Sean Stannard-Stockton, the editorial’s author, argues:
…the people and organizations that can figure out how to speak authentically about philanthropy to a mainstream voice–without dumbing down the subject or talking over the heads of the newly formed crowds–will dominate the discussions about the nonprofit world in the coming months and years.
Of course, you’re already following MJ Sorority’s tweets, right?!
Posted by mjsara